{"id":1633,"date":"2021-02-21T09:58:34","date_gmt":"2021-02-21T09:58:34","guid":{"rendered":"https:\/\/healthmanagementdc.ch\/?p=1633"},"modified":"2021-02-22T11:39:25","modified_gmt":"2021-02-22T11:39:25","slug":"bien-etre-bonheur-et-plaisir-au-travail-marketing-ou-realite","status":"publish","type":"post","link":"https:\/\/healthmanagementdc.ch\/fr\/bien-etre-bonheur-et-plaisir-au-travail-marketing-ou-realite\/","title":{"rendered":"Bien-\u00eatre, bonheur et plaisir au travail, marketing ou r\u00e9alit\u00e9 ?"},"content":{"rendered":"

\u00ab\u202fLe bonheur n\u2019est plus un luxe, il est un des facteurs de croissance \u00e9conomique mondiale<\/span>\u202f\u00bb<\/span>.
\nBan Ki-Moon, <\/span>Secr\u00e9taire g\u00e9n\u00e9ral des Nations Unies (2007-2016)\u00a0<\/span><\/p>\n

\u00catre\u00a0\u00ab\u202fbien\u202f\u00bb\u00a0ne veut pas dire\u00a0\u00eatre\u00a0heureux \u00e0 tout prix, ni en parfaite sant\u00e9. Le bien-\u00eatre n\u2019est pas l\u2019oppos\u00e9 du malheur ou du mal-\u00eatre, il est plut\u00f4t son\u00a0compl\u00e9ment, indissociable et uni.<\/span>\u00a0<\/span><\/p>\n

Selon un Hackathon sur\u00a0\u00ab\u202fLe bien-\u00eatre au travail\u202f\u00bb, voici\u00a0quelques activit\u00e9s\u00a0qui ont\u00a0\u00e9t\u00e9 class\u00e9es\u00a0comme\u00a0n\u2019ayant pas d\u2019impact\u00a0sur le\u00a0bien-\u00eatre\u00a0au travail\u00a0: abonnement fitness, activit\u00e9s de team building, babyfoot, cours de yoga, enqu\u00eate de satisfaction, exc\u00e8s d\u2019attention port\u00e9 aux employ\u00e9s, formation sans accompagnement, happy events, n\u2019\u00eatre que dans le soutien et l\u2019encouragement, open\u00a0spaces, paniers de fruits, petits\u00a0d\u00e9jeuners\u00a0avec le comit\u00e9 de direction ou encore plantes vertes en plastique.\u00a0\u00c7a vous parle\u00a0?<\/span>\u00a0<\/span><\/p>\n

Le bien-\u00eatre est li\u00e9 \u00e0 diff\u00e9rents facteurs : la sant\u00e9, la r\u00e9ussite sociale ou \u00e9conomique, le plaisir,\u00a0la r\u00e9alisation de soi, l\u2019harmonie avec soi-m\u00eame et avec les autres.\u00a0\u00a0Il\u00a0est\u00a0\u00e9galement\u00a0une\u00a0aspiration\u00a0des responsables sant\u00e9 et s\u00e9curit\u00e9 en entreprise. Si les employ\u00e9s se sentent\u00a0tout\u00a0simplement bien au travail, ils seront plus performants, plus innovants,\u00a0plus productifs, plus connect\u00e9s \u00e0 leur employeur et ainsi,\u00a0les soucis de sant\u00e9 et les accidents seront en diminution,\u00a0cela parait\u00a0math\u00e9matique.<\/span>\u00a0<\/span><\/p>\n

N\u00e9anmoins,\u00a0aspirer au bien-\u00eatre ne veut pas dire rejeter le mal-\u00eatre et c\u2019est\u00a0l\u00e0\u00a0tout l\u2019art de\u00a0parler de bien-\u00eatre\u00a0au sein des organisations.<\/span>\u00a0<\/span><\/p>\n

Et le\u00a0bonheur\u00a0et le\u00a0plaisir\u00a0alors ?\u00a0<\/strong><\/h4>\n

 <\/p>\n

Mais les mots sont confus. Notre soci\u00e9t\u00e9 semble entretenir la confusion entre les notions de\u00a0plaisir,\u00a0bonheur\u00a0et\u00a0bien-\u00eatre.\u00a0Pareil du coup pour le travail\u202f: on parlait\u00a0plaisir au travail\u00a0dans les ann\u00e9es\u00a01990-2000,\u00a0bonheur au travail\u00a0dans les ann\u00e9es 2010\u00a0et dor\u00e9navant on parle de bien-\u00eatre au travail.\u00a0Mais\u00a0est-ce qu\u2019on parle toujours de la m\u00eame chose\u202f? Quelles sont les diff\u00e9rences entre ces termes ? <\/span><\/p>\n

Le bonheur est une vis\u00e9e qui s\u2019inscrit dans le temps long de la vie, alors que le bien-\u00eatre est du registre de l\u2019accessible et de l\u2019imm\u00e9diat.\u00a0Rousseau avait d\u2019ailleurs pos\u00e9 la question\u00a0d\u00e8s le\u00a0XVIIIe si\u00e8cle\u202f;\u00a0comment l\u2019homme pourrait-il\u00a0acc\u00e9der\u00a0au bonheur \u00e0 partir du moment o\u00f9 le bonheur\u00a0\u00ab\u202fest un \u00e9tat trop constant et l\u2019homme un \u00eatre trop muable pour que l\u2019un convienne \u00e0 l\u2019autre\u202f\u00bb.<\/span>\u00a0<\/span><\/p>\n

Benoit\u00a0Heilbrunn, auteur du livre L\u2019Obsession du bien-\u00eatre<\/em> d\u00e9finit le bonheur ainsi\u00a0: c\u2019est l\u2019anti-confort, l\u2019aventure, la d\u00e9couverte, le risqu\u00e9, se reposer la question tous les matins, avoir le choix.\u00a0Il \u00e9crit\u00a0: \u00ab\u202fContrairement au bonheur, qui procure l\u2019apaisement, le plaisir est excitant (…). Le plaisir est procur\u00e9 par des substances, le bonheur non. Le plaisir conduit souvent \u00e0 des d\u00e9pendances, alors qu\u2019on ne parle pas de d\u00e9pendance au bonheur. Enfin, le plaisir est caus\u00e9 par la dopamine et le bonheur par la s\u00e9rotonine.\u202f\u00bb\u00a0Et l\u00e0 on arrive \u00e0 un de mes sujets favoris, \u00e0 savoir les\u00a0hormones.\u00a0Et\u00a0aussi \u00e9tonnant que cela puisse paraitre,\u00a0les hormones (de plaisir et de bonheur)\u00a0sont\u00a0indissociables\u00a0du monde\u00a0du travail (voir article sur les Happy Hormones<\/a><\/span>\u00a0ici).\u00a0<\/a><\/p>\n

De mani\u00e8re paradoxale peut \u00eatre, les c<\/span>onditions externes ont peu d\u2019influence sur\u00a0<\/span>nous<\/span>,\u00a0<\/span>tout se passe en<\/span>\u00a0nous<\/span>-m\u00eames<\/span>. On nous fait miroiter du bonheur et<\/span>\u00a0cela<\/span>\u00a0nous rend accro au bien-\u00eatre.<\/span>\u00a0<\/span><\/p>\n

La diff\u00e9rence fondamentale entre\u00a0le bien-\u00eatre au travail,\u00a0le\u00a0plaisir ou\u00a0le\u00a0bonheur, c\u2019est\u00a0qu\u2019il s\u2019agit d\u2019un \u00e9tat d\u2019esprit plus encore qu\u2019un but\u00a0ou qu\u2019une qu\u00eate\u00a0en soi.\u00a0Se sentir bien au travail ne veut pas dire ne pas avoir d\u2019\u00e9motions n\u00e9gatives,\u00a0ne pas \u00eatre malade,\u00a0ne pas pouvoir exprimer sa frustration,\u00a0sa col\u00e8re, sa peur,\u00a0ou encore\u00a0devoir \u00eatre toujours\u00a0positif(ve), optimiste,\u00a0et\u00a0heureux(se). En Chine comme au Japon, les \u00e9motions n\u00e9gatives sont consid\u00e9r\u00e9es comme faisant partie de la vie,\u00a0au m\u00eame titre que\u00a0les \u00e9motions positives. La tristesse par exemple n\u2019est pas un\u00a0obstacle\u00a0et il n\u2019y a pas de pression, comme chez les Occidentaux, \u00e0\u00a0devoir\u00a0\u00eatre\u00a0toujours\u00a0heureux, sourire, jouer un r\u00f4le\u00a0et montrer que tout va bien\u00a0alors que\u00a0rien ne va.\u00a0C\u2019est l\u2019exp\u00e9rience bien connue\u202f: r\u00e9pondez\u00a0\u00ab\u202fMal\u202f! Mal\u202f! Mal\u202f!\u00a0\u00bb\u00a0\u00e0 celle\/celui qui vous demande\u202f: \u00ab\u202f\u00c7a\u00a0va\u202f?\u202f\u00bb\u00a0et observez sa r\u00e9action.\u00a0Bien peu de personnes et encore moins de coll\u00e8gues sont r\u00e9ellement capables de l\u2019entendre, s\u2019arr\u00eater et l\u2019accueillir.<\/span><\/p>\n

Or le bien-\u00eatre au travail, c\u2019est aussi cela, pouvoir venir avec\u00a0la totalit\u00e9 de\u00a0soi-m\u00eame au bureau,\u00a0ses\u00a0d\u00e9fauts, ses souffrances, sa maladie parfois,\u00a0sans masque\u00a0(enfin, pas ces derniers temps mais on esp\u00e8re que cela va changer),\u00a0sans barri\u00e8re, sans faux-semblant\u00a0et d\u2019\u00eatre accept\u00e9(e) ainsi.\u00a0Et l\u00e0, nous pourrions dire que nous\u00a0avons atteint le\u00a0\u00ab\u202fbien-\u00eatre\u202f\u00bb\u00a0ou\u00a0qu\u2019\u00eatre simplement soi-m\u00eame est possible.\u00a0Je pense que chacun mesure le chemin qu\u2019il reste \u00e0 parcourir…<\/span>\u00a0<\/span><\/p>\n

Quand\u00a0Nietzsche\u00a0dit\u202f:\u00a0\u00ab\u202fLe bien-\u00eatre tel que vous l\u2019entendez n\u2019est pas pour nous une fin, c\u2019est la fin de tout\u202f\u00bb, il\u00a0met en doute l\u2019id\u00e9e m\u00eame de bien-\u00eatre comme id\u00e9al.\u00a0 Toujours selon\u00a0Nietzsche,\u00a0\u00ab\u202fPourquoi rejeter absolument de notre existence le malheur, les terreurs, les privations ? Il y a une\u00a0\u201cn\u00e9cessit\u00e9 personnelle du malheur\u201c\u00a0et ceux qui veulent nous en pr\u00e9server ne font pas n\u00e9cessairement notre bonheur\u00a0\u00bb.\u00a0<\/span>\u00a0<\/span><\/p>\n

Chief\u00a0Happiness\u00a0Officer\u00a0(CHO)<\/strong>
\n<\/span>\u00a0<\/span><\/h4>\n

Dans les\u00a0<\/span>organisations\u00a0o\u00f9 l\u2019on parle bonheur et plaisir au travail, \u00e9mergent les Chief\u00a0Happiness\u00a0Officer\u00a0(CHO). La traduction n\u2019existant\u00a0pas vraiment en fran\u00e7ais\u00a0(il y a bien\u00a0Responsable\u00a0Qualit\u00e9 de Vie au Travail, mais depuis que certains ont rep\u00e9r\u00e9\u00a0une certaine\u00a0homophonie<\/span> entre QVT et cuvette…), le titre est simplement\u00a0utilis\u00e9\u00a0tel quel dans les pays francophones.<\/span>\u00a0<\/span><\/p>\n

Le CHO a pour mission de favoriser le bien-\u00eatre au travail,\u00a0d\u2019am\u00e9liorer la convivialit\u00e9 au sein de son entreprise, mais surtout de donner du sens.\u00a0N\u00e9 aux Etats-Unis (Google, startups, etc.), ce nouveau m\u00e9tier se d\u00e9veloppe peu en peu et tend \u00e0 se professionnaliser. Son objectif en arri\u00e8re-plan : \u00e9viter le turn-over, am\u00e9liorer la productivit\u00e9 et l\u2019efficacit\u00e9, r\u00e9duire\u00a0l\u2019absent\u00e9isme\u00a0et augmenter engagement\u00a0et attractivit\u00e9.<\/span>\u00a0<\/span><\/p>\n

En Suisse comme en France, la fonction est tr\u00e8s rarement exerc\u00e9e \u00e0 temps plein et les \u00ab responsables du bonheur \u00bb occupent g\u00e9n\u00e9ralement un autre poste, souvent dans les ressources humaines.\u00a0<\/span><\/p>\n

Une\u00a0formation de CHO dure\u00a0<\/span>environ\u00a0<\/span>une<\/span>\u00a0<\/span>semaine et couvre des sujets tels que<\/span>\u00a0<\/span>:<\/span>\u00a0<\/span><\/p>\n

    \n
  • Les bases scientifiques de la performance au travail : lien entre sant\u00e9, bonheur,engagement\u00a0et performance\u202f;<\/span>\u00a0<\/span><\/li>\n
  • Des risques psychosociaux \u00e0 la bienveillance\/respect au travail\u202f;<\/span>\u00a0<\/span><\/li>\n
  • La coh\u00e9rence avec les valeurs,\u00a0le sens,la culture et la vision de l’entreprise\u202f;<\/span>\u00a0<\/span><\/li>\n
  • L\u2019impact du leadership\u202f;<\/span><\/li>\n
  • L\u2019intelligence \u00e9motionnelle\u00a0individuelle\u00a0et collective\u202f;<\/span><\/li>\n
  • La communication interne.<\/span><\/li>\n<\/ul>\n

    Engager un Chief\u00a0Happiness\u00a0Officer\u00a0est, au-del\u00e0 de ses actions, un signal fort envoy\u00e9 \u00e0 vos collaborateurs et \u00e0 votre entreprise. Il est le signe d\u2019une prise de conscience des enjeux RH. Il est \u00e9galement\u00a0– enfin dans la majorit\u00e9 des cas –\u00a0le signal d\u2019un\u00a0management bienveillant, d\u2019un\u00a0collectif\u00a0de travail qui responsabilise sans autorit\u00e9, sans brutalit\u00e9 et qui\u00a0veut\u00a0l\u2019\u00e9quilibre entre vie professionnelle et vie personnelle.\u00a0D\u2019ailleurs, saviez-vous qu\u2019il y a plus de 1\u2019500 Chief\u00a0Happiness\u00a0Officer\u00a0certifi\u00e9s\u00a0rien que\u00a0sur LinkedIn\u00a0?<\/span>\u00a0<\/span><\/p>\n

    N\u00e9anmoins, avoir\u00a0un CHO dans votre entreprise, est-ce\u00a0n\u00e9cessaire\u00a0pour assurer la sant\u00e9,\u00a0le bien-\u00eatre\u00a0et surtout la performance\u00a0des \u00e9quipes ? La r\u00e9ponse n\u2019est pas si\u00a0cat\u00e9gorique.\u00a0Alors oui,\u00a0c\u2019est une bonne strat\u00e9gie que d\u2019avoir une personne d\u00e9di\u00e9e au bien-\u00eatre et au bonheur des employ\u00e9s, mais uniquement si la culture, le style de leadership\u00a0et l\u2019environnement de travail sont\u00a0d\u00e9j\u00e0 un minimum\u00a0en ad\u00e9quation avec le principe. Si\u00a0tel\u00a0n\u2019est pas le cas, votre CHO se d\u00e9battra en\u00a0lan\u00e7ant\u00a0des initiatives auxquelles personne n\u2019adh\u00e9rera\u00a0et\u00a0tout\u00a0cela sera totalement contreproductif.\u00a0<\/span><\/p>\n

    Ce ne sont en effet ni les Health & Wellbeing Managers, ni les Safety Officers, ni les Chief\u00a0Happiness<\/span>\u00a0<\/span>Officer<\/span>\u00a0qui sont finalement responsables de ces sujets de sant\u00e9 et de bien-\u00eatre au travail. Dans un monde id\u00e9al, que l\u2019on soit CEO, managers, leaders, employ\u00e9s, chacun est responsable de sa sant\u00e9, de son bien-\u00eatre et surtout de ne pas impacter de mani\u00e8re n\u00e9gative sur le bien-\u00eatre et la sant\u00e9 de ses coll\u00e8gues. <\/span><\/p>\n

    Et le mot de la fin concerne \u00e9videmment la r\u00e9silience, surtout ces derniers temps. Des \u00e9quipes r\u00e9silientes – dans une organisation qui prend soin de ses gens – sont plus efficaces et plus productives que des \u00e9quipes satisfaites ou heureuses.<\/p>\n

    Donc \u00e0 tout prendre, focalisez plut\u00f4t votre \u00e9nergie et vos pr\u00e9cieux deniers sur\u202fla r\u00e9silience, la cr\u00e9ativit\u00e9, le flow, le fun, l\u2019harmonie<\/span>\u00a0et<\/span>\u00a0le sens pour vos \u00e9quipe, votre organisation, votre leadership plut\u00f4t que de vous focaliser uniquement sur ce qui touche au \u00ab\u202f<\/span>happiness<\/span>\u202f\u00bb<\/span>.<\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00ab\u202fLe bonheur n\u2019est plus un luxe, il est un des facteurs de croissance \u00e9conomique mondiale\u202f\u00bb. Ban Ki-Moon, Secr\u00e9taire g\u00e9n\u00e9ral des Nations Unies (2007-2016)\u00a0 \u00catre\u00a0\u00ab\u202fbien\u202f\u00bb\u00a0ne veut pas dire\u00a0\u00eatre\u00a0heureux \u00e0 tout prix, ni en parfaite sant\u00e9. Le bien-\u00eatre n\u2019est pas l\u2019oppos\u00e9 du malheur ou du mal-\u00eatre, il est plut\u00f4t son\u00a0compl\u00e9ment, indissociable et uni.\u00a0 Selon un Hackathon sur\u00a0\u00ab\u202fLe […]<\/p>\n","protected":false},"author":2,"featured_media":1634,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie"],"yoast_head":"\nBien-\u00eatre, bonheur et plaisir au travail, marketing ou r\u00e9alit\u00e9 ? - Health Management DC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/healthmanagementdc.ch\/fr\/bien-etre-bonheur-et-plaisir-au-travail-marketing-ou-realite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bien-\u00eatre, bonheur et plaisir au travail, marketing ou r\u00e9alit\u00e9 ? - Health Management DC\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u202fLe bonheur n\u2019est plus un luxe, il est un des facteurs de croissance \u00e9conomique mondiale\u202f\u00bb. 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